Aldi introduces major change to UK stores before Christmas
Aldi has introduced a new range just in time for Christmas.
Wine and Christmas are a classic combination and in honour of the festive season Aldi has introduced a new range of renowned wines. The leading retailer has announced its new Winemaster's Choice Collection, designed to bring wines from some of the world’s most famous regions to shoppers. The range includes: Burgundy, Bordeaux, Champagne, Alsace, the Loire and the Rhône which launched in stores on Monday, November 9.
The collection offers something for every wine lover, from fresh, elegant whites and celebratory Champagne to rich, warming reds and crisp, refreshing pinks. Starting from under £7, shoppers can discover "exceptional tipples at accessible prices." The Bordeaux Supérieur is priced at just £6.99, an Alsace Grand Cru Riesling at £9.99 and a Côtes du Rhône Villages Sainte-Cécile will also retail at £9.99.
Towards the pricier end is a Saint-Véran and Menetou-Salon, both priced at £14.99, while a Champagne Rosé, alongside a Marsannay Pinot Noir and Les Fiefs de Lagrange Saint-Julien, will all set you back by £19.99.
The launches will continue beyond Christmas, with Aldi set to introduce new collections of 10 wines throughout 2027, giving shoppers a regularly refreshed range of regions and styles to discover.
Julie Ashfield, chief commercial officer at Aldi UK, said: “We know our shoppers love discovering great wine, and the new Winemaster’s Choice range makes it easy and affordable to explore some of the most exciting wine regions.
"From recognisable favourites to wines shoppers may not have tried before, Winemaster’s Choice brings together a carefully selected range at the incredible value they expect from Aldi.”
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