Britain’s real Santas revealed - and they definitely don’t live at the North Pole

Britain's real-life Santas can be found in a far less icy location - even if it does have a lot of twinkling lights.

Chief Christmas Officers will be invited to toast marshmallows over open firepits, (Image: Cover Media)

His traditional home may be the magical snow-swept landscape of the North Pole.

Advertisement

But Britain's real-life Santas can be found in a far less icy location - even if it does have a lot of twinkling lights.

According to new research by Three, the UK's self-appointed Chief Christmas Officers (CCO) are likely to be 40, female and live in Blackpool, famous for its shimmering tower and illuminations.

Leicester and Dudley were also hotspots for CCOs, who may have an abundance of festive cheer but sadly no elves to help out.

Get the day's biggest headlines in UK and World news and more
Invalid email Invalid email

You agree you are 18 or over. We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and third parties based on our knowledge of you. You can unsubscribe at any time. More Info.

While 35% of men admit their partner handles most of the Christmas workload, a staggering 77% of women said they are the ones putting in the hard yards to make the season merry and bright.

The research also found that adults handle up to 40 festive chores in the run up to the big day, juggling everything from gift buying and tree decorating to cooking and hosting parties.

Advertisement

It's probably no surprise that 51% of Gen X and Boomers say they'd be delighted to pass on the hosting baton.

Three has teamed up with television personality Scarlett Moffatt to celebrate the unsung heroes of Christmas with a "Give a little S'more" pop-up on London's Southbank on December 2 and 3, thanks to the mobile network's Three+ reward app

The cosy retreat will invite tired Chief Christmas Officers to toast marshmallows over open firepits, build s'mores, sip a hot chocolate and reward themselves alongside loved ones with a moment away from the chaos.

"I absolutely love Christmas! With endless lists on my phone, in my bag, and on the fridge, I feel like a proper Chief Christmas Officer, keeping everything running smoothly," Scarlett said.

"But it's so worth it on the day, just to see everyone's faces. So, if you're like me and you could do with a little break from Christmas planning, and a little more pampering for yourself, Three's got you covered.

"The 'Give A Little S'more' pop-up is a perfect excuse to relax, rewind and feel rewarded."

Advertisement

A spokesperson for Three said: "Every household has a Chief Christmas Officer, and at Three we recognise just how much time and effort go into creating the magic.

"So, our 'Give A Little S'more' event goes a little way to show our appreciation and reward those people with a moment to enjoy the festivities."

Three customers can also enjoy year-round perks, via the Three+ reward app; including £1 coffees from Caffè Nero, £3 cinema tickets at Cineworld and lots of foodie deals.

PREMIUM ARTICLES

NEWS

POLITICS

ROYAL

SHOWBIZ & TV

SPORT

FINANCE

TRAVEL

LIFE & STYLE

F1

TENNIS