Cash-strapped families are planning to share summer vacations with relatives to save money and boost togetherness.
An estimated 2.7million families are destined to holiday in the UK this year, bringing together children, parents and grandparents in the same resort.
One in five admit that they will take a UK trip with all the family to save money, while almost half say they aim to increase time together between children and grandparents.
Perhaps a more honest answer came from the 18 per cent of parents who admitted that the grandparents were there to provide free babysitting in the evening.
And a third of the 2,000 adults quizzed in a survey said that they opted to holiday with relatives because there were more people to share cooking.
Others said they were returning to a family tradition from previous generations when there was an increased focus on the importance of family in society.
Holiday firm Park Resorts, which runs 37 sites across the UK, has seen bookings for extended family groups soar.
The company has also recorded a big increase in the number of people buying caravans to be used by different generations of the same family.
Andy Edge, marketing director at Park Resorts, said: “The UK family holiday has undergone a renaissance over recent years and that is not only due to the fact that UK breaks can be good value.
“Many families see the benefits of going away together and are rediscovering the joys of the British seaside.”
He added: “We are seeing bookings up by 15 per cent this year, and many of those are families on greycations.”