Boots slashes 'elegant' £102 designer perfume to under £50 in festive deal

By Emily Sleight, Lauren Codling, Affiliates Writer

A luxury fragrance (not pictured) over £100 has been reduced in Boots' massive Christmas offer. (Image: GETTY IMAGES)
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With the festive season just around the corner, Boots remains an unbeatable destination for luxury beauty bargains. Right now, fragrance lovers can get a top-rated Giorgio Armani perfume for less than half its usual price, thanks to the retailer's latest seasonal discounts.

The Giorgio Armani My Way Eau de Parfum (50ml) typically retails for £102, but is now down to £49 as part of the popular Boots Star Gift promotion. Even better, the bottle is completely refillable, so shoppers can easily top it up when they run out, saving money and reducing waste down the line.

As for the fragrance, it opens with bright bursts of bergamot and orange blossom for a fresh, uplifting first impression. At its heart, a rich bouquet of tuberose and jasmine takes centre stage, before drying down into a warm, sensual base of cedarwood and creamy vanilla.

The bottle also doubles as a gorgeous piece of decor, reports the Liverpool Echo. With its soft pink juice encased in sleek, heavy glass and crowned with a talisman-like deep blue stone wrapped in a gold band, it makes a chic, elegant statement on any vanity or dressing table.

Shop Giorgio Armani My Way Eau de Parfum via Boots
£102 £49

My Way is a contemporary floral fragrance with bergamot, orange blossom, cedarwood and jasmine notes.

Giorgio Armani My Way Eau de Parfum fragrance notes

  • Top Notes: Orange blossom and bergamot from Calabria
  • Heart Notes: Tuberose and Indian jasmine
  • Base Notes: Madagascar vanilla, white musk, and Virginian cedarwood

My Way is a contemporary floral fragrance with vanilla, tuberose and jasmine notes. (Image: GIORGIO ARMANI)

What are shoppers saying?

On the Boots website, an impressive 23k customers have submitted reviews for the scent online, awarding the product a 4.7 out of 5. One delighted customer said: "I have repurchased My Way six times; it's my absolute favourite.

"Perfect for all seasons, especially summer; love that it is a long-lasting fragrance on skin!" Meanwhile, a second review read: "I love this scent. It's one of my favourites. I always get compliments."

A third shopper added: "I absolutely love My Way Eau De Parfum. It has a beautiful, feminine scent that feels elegant and lasts for hours. Definitely one of my favourite perfumes."

However, not every shopper was equally impressed with the fragrance. This was reflected in a three-star review which stated: "Doesn't last long. Good fragrance but longevity is low. Stays maximum for an hour or two."

On a brighter note, this My Way fan said: "My go-to everyday perfume. Lasts all day and I get so many compliments."

The perfume bottle is refillable, making it easy to top up once it's empty. (Image: GIORGIO ARMANI)

Alternative fragrance deals

Alternative fragrance deals are available at competing retailers this Black Friday. For example, Superdrug launched its Black Friday promotions last week, including the Marc Jacobs Daisy Love Eau So Sweet (50ml for £30, down from £77).

In comparison, The Perfume Shop has its own reductions, such as Gucci Bamboo (down from £95 to £39.99). The retailer is also offering Lady Million by Rabanne (80ml) for £69.99 instead of £110.

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