Heinz's new ketchup recipe will certainly pique the curiosity of many, but that's not to say that all will be eager to try it. However, as a foodie and a curious soul, it had to be done in my home.
The bottle looks just like a classic ketchup bottle from Heinz, although the label tells you that this is a much more fiery, daring sauce to have with your full English breakfast or fish finger tea.
The new Heinz Chilli Bite Ketchup hits shelves from September 29 for a limited time only, and it has a fiery kick. The special release has been brought about as Halloween fast approaches, with ketchup fans invited to try a bolder alternative to their usual go-to sauce. I tried it, and I have one thing to say. It is not for the faint-hearted.
Don't get me wrong; it's doesn't leave you gasping for water or with tears in your eyes. However, there is certainly a kick to it.
I am someone who eats ketchup occasionally. More often than not, there would be a bottle of ketchup in my cupboard, whether it was Heinz or an own-brand version.
I enjoyed the Heinz Chilli Bite Ketchup with some hash browns, and I was pretty pleasantly surprised. Sometimes, these kinds of innovations can turn out to be gimmicks.
But if you like a bit of spice, then I would recommend trying it, especially because it's only around for a limited time.
Aditi Hilgers, taste elevation and masterbrand director at Kraft Heinz, said: "For many people, Halloween is no longer just one night – it has become a season of social gatherings, celebrations, and sharing frightfully good food with friends.
"It is also a great time for tasty new products, and Heinz has a long-standing history of making the most of the occasion by bringing playful, spine-chilling creations to the sauce shelves."
If you're scared of the spice, be assured that it's not too fiery. There is definitely a kick, so if you're totally not into spice, then stick to the classic. But if you're ever so slightly adventurous, then I think it's worth a go.