Interest soars in UK-grown fruit as experts say they’re having bumper season
A homegrown favourite is enjoying a record-breaking season as health trends and perfect weather drive soaring demand.
British-grown blueberries are enjoying a record-breaking season, with demand for the nutrient-rich fruit surging and growers reporting exceptional crop conditions across the country.
According to British Berry Growers, the industry body representing 95% of UK soft fruit producers, sales of British blueberries have risen by 9% year-to-date, with a projected 25% increase in total sales forecast by the end of 2025. The surge reflects a growing appetite for fresh, homegrown produce and the superfood’s increasingly recognised health benefits. British Berry Growers chairman Nick Marston said: "Blueberries are enjoying a moment in the spotlight thanks to their growing reputation as a superfood.
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"Shoppers are increasingly seeking out British-grown varieties, which offer excellent freshness and flavour during peak season."
This year’s crop has benefitted from the warmest and sunniest spring on record, according to the UK Met Office. British growers have reported ideal growing conditions, with an early start to the season and unusually high fruit quality.
Daniel Martin, group commercial director at S&A Produce, said: "Thanks to strong light levels and minimal rainfall, this season kicked off two weeks ahead of schedule. We’re seeing larger berries, even ripening, and excellent flavour profiles, everything you’d want in a harvest."
To meet the rising demand, growers have invested in high-yield, resilient blueberry varieties and are exploring new technologies like automated harvesting.
At Hall Hunter, one of the UK’s leading blueberry farms, 10% of fruit is now picked by machine, with ambitions to triple that figure next year.
However, most berries are still picked by hand, a tradition the sector proudly upholds. "Our harvest team is the heart of what we do," said managing director Jim Floor. "Their skill ensures we deliver top-quality fruit season after season."
Nutritionists are also weighing in on the berry boom. Rhiannon Lambert, registered nutritionist and author, said: "Blueberries are rich in fibre, vitamin C and antioxidants.
"When consumed regularly, they may support gut, brain and heart health. Choosing British blueberries in season ensures maximum nutrition and taste."
