Sales of its fine Mora Mora and Sambriano Grand Cru brands have tripled and the Preston, Lancashire firm has sealed national contracts to supply Sainsbury’s and to add to its one at Waitrose.
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Founder Neil Kelsall believes these achievements vindicate its equitrade policy.
He works with local producers on the island of Madagascar, one of world’s poorest countries, to make Malagasy chocolate more profitable for them. All production and packaging is done there.
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Kelsall also has a foothold in the US and Europe for the chocolate.
He says: “Getting equitrade and Malagasy off the ground has been tough, but this Easter we will have true cause for celebration.”
-lwww.malagasy.co.uk
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